The major brand philosophy of Sulwhasoo, one of the most famous cosmetic brands in Korea, is ‘Harmony’. There are 3 different codes of harmony that lies in their brand value. ‘Harmony of Nature and Human’, the ancient Asian wisdom on nature as the basis, Sulwhasoo seeks harmony of ‘Nature and Human’, ‘Body and Mind’ and ‘Tradition and Science’. Through harmonization with nature, Sulwhasoo purses holistic and true beauty.
The brand name ‘Sulwhasoo’ means ‘As exquisite allure of a winter blossom in the snow’. Amore Pacific has aimed to create a cosmetic that could represent Korea, and to adapt the most oriental, Korean concept to their brand. The major raw ingredient in the products is Ginseng, a Korean traditional specialty.
The brand Sulwhasoo was established in the year 1997. At that time, Korea was undergoing economy crisis and were reforming all industrial constitution. Sulwhasoo is the most well acknowledged cosmetic brand that lies with the intensified characteristics of Korean cosmetics. That is, they had organically raised their own material, Ginseng, in their own fields; and strived for continuous improvement on product quality through numerous research thesis and experiments. In reward, Sulwhasoo has become globally well acknowledged for its excellent product quality and effectiveness, and a representative cosmetic brand of Korea.
As of now, Amore Pacific has established numerous cosmetic brands based on their long-term accumulated know-how in the field, and is now a No. 1 cosmetic group of Korea.
Amore Pacific (Mother Brand)
Hera, Sulwhasoo, Lirikos, Iope, Laneige, Mamonde, Hanyul, Primera, Innisfree, Etude, Verite, Mise-en-scene, Ryo, Happy Bath, Espoir, Lolita Lempicka
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